Status checked Oct 24, 2026, 9:38 PM · America/New_York
Observed Sep 21, 2026, 8:00 PM UTC · Last available price
The latest observed price above is market data. Forecast starting prices are issuance-frozen values and are labelled separately in Model Forecast below.
Zebra Technologies Corporation (ZBRA) stock forecast and scoring
Review the dated model forecast and five-factor Scorecard for ZBRA. Each has its own availability and reference date; a score is a relative comparison, not a price prediction.
12M forecast summary
Target date · Sep 21, 2027
Lower Estimate (P10)
$184.03
-47.5%
Median Estimate (P50)
$408.90
+16.5% from starting price
Upper Estimate (P90)
$811.02
+131.2%
$184.03Median $408.90$811.02
Median Estimate
$408.90
Starting price
$350.84
Change from starting price
+16.5%
Target date
Sep 21, 2027
Data through
Sep 21, 2026
The estimate uses its dated starting price. It does not predict returns from today’s quote.
Zebra Technologies Corporation, alongside its affiliated entities, delivers enterprise asset intelligence solutions globally within the automatic identification and data capture (AIDC) sector. Operating through its Asset Intelligence & Tracking and Enterprise Visibility & Mobility segments, the company provides a comprehensive suite of products and services. Its hardware lineup includes specialized printers for generating labels, wristbands, tickets, receipts, and plastic cards, alongside advanced dye-sublimation thermal card printers for secure identification and financial transactions, and RFID printers for data encoding. Complementing these are various accessories and essential consumables such as thermal labels, ribbons, RFID tags, and critical temperature-monitoring labels, notably used in vaccine distribution. Zebra also manufactures barcode scanners, image capture devices, RFID readers, robust rugged tablets, and enterprise-grade mobile computing solutions. Their technology extends to real-time location systems, incorporating tags, sensors, and exciters, supported by middleware and application software. Beyond hardware, Zebra offers a diverse range of software solutions, including physical inventory management, workforce management, workflow execution, prescriptive analytics, and communication and collaboration tools, enriched by cloud-based subscriptions and robotics automation. The company provides extensive support services, encompassing maintenance, technical assistance, repairs, and comprehensive managed and professional services. Zebra serves a broad spectrum of industries, including retail, e-commerce, manufacturing, transportation, logistics, healthcare, and the public sector, reaching clients through a direct sales force and a widespread network of channel partners. Established in 1969, Zebra Technologies is headquartered in Lincolnshire, Illinois.
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Research snapshot
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Risk / safety methodology: Safety describes recent price swings and distance from a recent high alongside cash flow and profitability. It is not a credit rating or a promise of protection from loss.
How its valuation measures compare with the group.
Quality
Plus or Pro
How its profitability and operating quality compare.
Safety
54.8
0255075100
Moderate
How its price swings, distance from a recent high, cash flow and profitability compare.
Momentum
95.6
0255075100
Very Strong
How its recent price-trend measures compare.
Company snapshotDescriptive peer comparisonScore date: Sep 22, 2026Historical snapshot
All scores in this Scorecard describe relative characteristics as of the shown date, using historical market data and reported company information; higher scores on the 0–100 scale indicate more favorable characteristics in the relevant comparison group, and none forecasts future performance.
Scores are relative comparisons, not absolute grades: companies with different coverage may be scored on different inputs. Peer positions and input coverage can differ by factor; use the displayed comparison group and date when comparing readings. An 80 is not an 80% chance of a price rise. These scores are not price forecasts or recommendations.
The rank with complete inputs compares only companies with every input for that factor, using the issued scores. Equal partial coverage percentages do not establish matching inputs. Current stockwide snapshots use matching input groups; older snapshots may use a smaller fixed group. Scores do not separately adjust for industry or company size. Growth readings do not establish multi-year persistence or separate share-count effects from EPS growth. Scores are independent of the selected forecast horizon.
Research snapshot
Latest update · 2026-09-21
View Plans to read the previous successful update.
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Start with profit, cash generation and financial flexibility. Scores describe relative characteristics and do not predict returns.
Revenue · trailing 12 months
$5.85B
2025-06-29 to 2026-07-04
Net income · trailing 12 months
$539M
2025-06-29 to 2026-07-04
Free cash flow · trailing 12 months
$904M
2025-06-29 to 2026-07-04
Consolidated debt
$2.96B
At 2026-07-04
Dates and reporting periods
Market observations, financial reporting periods and report dates can differ. Each measure shows its own period.
Research data through 2026-09-21
Update published 2026-09-22
Currency: USD
Company comparison
Compare company metrics only when their currency, observation date and reporting periods agree. Similar companies are starting points for research, not substitutes for each other.
12-month forecasts show model median estimates (P50), with changes from each forecast’s starting price. Headline scores describe dated company characteristics; they do not predict future performance.