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Model estimates are informational, not investment advice. They are uncertain, may be wrong, and do not guarantee future prices.
Latest observed price
$338.98
Session change unavailableStatus checked Oct 24, 2026, 5:40 PM · America/New_York
Observed Sep 21, 2026, 8:00 PM UTC · Last available price
The latest observed price above is market data. Forecast starting prices are issuance-frozen values and are labelled separately in Model Forecast below.
Review the dated model forecast and five-factor Scorecard for AAPL. Each has its own availability and reference date; a score is a relative comparison, not a price prediction.
Lower Estimate (P10)
$226.50
-33.2%
Median Estimate (P50)
$355.66
+4.9% from starting price
Upper Estimate (P90)
$506.73
+49.5%
The estimate uses its dated starting price. It does not predict returns from today’s quote.
View forecast details, dates and available rangesApple offers devices including iPhone, Mac and iPad, together with software and services. Its business materials describe how those products work together for customers and organizations. Read the company's own overview for first-party product information.
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Apple Inc. is a global technology corporation that specializes in the conceptualization, production, and sale of a diverse suite of electronic devices. Its comprehensive hardware lineup features the well-known iPhone smartphones, Mac personal computers, and versatile iPad tablets. The company also supplies a range of wearables, smart home products, and accessories, including AirPods, Apple TV, Apple Watch, items from the Beats brand, and HomePod speakers. Beyond its device offerings, Apple delivers essential support services like AppleCare and robust cloud solutions. It oversees key digital platforms, prominently the App Store, which acts as a central hub for customers to discover and download countless applications and digital content, from e-books and music to videos, games, and podcasts. The company also generates revenue via advertising, leveraging both its proprietary ad platforms and third-party licensing deals. Apple's ecosystem is further bolstered by a wide array of subscription-based services: Apple Arcade for gaming, Apple Fitness+ for personalized wellness, Apple Music for curated audio experiences and on-demand radio, Apple News+ for access to news and magazines, and Apple TV+ for exclusive original video programming. Its financial services portfolio includes the co-branded Apple Card and the mobile payment system, Apple Pay. Additionally, Apple strategically licenses its intellectual property. The company serves a broad clientele that spans individual consumers, small and medium-sized enterprises, as well as institutional clients in the education, corporate, and governmental sectors. Products are distributed through a multi-channel strategy, utilizing Apple's own physical retail locations and online storefronts, a dedicated direct sales team, and collaborations with external partners such as mobile network providers, wholesalers, general retailers, and authorized resellers. The App Store additionally functions as the primary conduit for third-party applications designed for its devices. Founded in 1976, Apple Inc. is headquartered in Cupertino, California.
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Risk / safety methodology: Safety describes recent price swings and distance from a recent high alongside cash flow and profitability. It is not a credit rating or a promise of protection from loss.
Multi-factor scoring at a glance
Individual factor readings · Shading shows available dimensions only. Overall requires all five scores and a comparable peer group.
A combined view of Value, Quality, Growth, Safety and Momentum. Review the factor breakdown alongside the total.
Scores and key insights for each dimension
How its fundamental growth measures compare.
How its valuation measures compare with the group.
How its profitability and operating quality compare.
How its price swings, distance from a recent high, cash flow and profitability compare.
How its recent price-trend measures compare.
All scores in this Scorecard describe relative characteristics as of the shown date, using historical market data and reported company information; higher scores on the 0–100 scale indicate more favorable characteristics in the relevant comparison group, and none forecasts future performance.
Higher scores indicate higher relative readings.
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Scores are relative comparisons, not absolute grades: companies with different coverage may be scored on different inputs. Peer positions and input coverage can differ by factor; use the displayed comparison group and date when comparing readings. An 80 is not an 80% chance of a price rise. These scores are not price forecasts or recommendations.
The rank with complete inputs compares only companies with every input for that factor, using the issued scores. Equal partial coverage percentages do not establish matching inputs. Current stockwide snapshots use matching input groups; older snapshots may use a smaller fixed group. Scores do not separately adjust for industry or company size. Growth readings do not establish multi-year persistence or separate share-count effects from EPS growth. Scores are independent of the selected forecast horizon.
Latest update · 2026-09-21
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Start with profit, cash generation and financial flexibility. Scores describe relative characteristics and do not predict returns.
Market observations, financial reporting periods and report dates can differ. Each measure shows its own period.
Compare company metrics only when their currency, observation date and reporting periods agree. Similar companies are starting points for research, not substitutes for each other.
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Economic observations provide background. Observation periods and release dates can differ; these readings do not establish a company-specific effect.
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Reported ownership and transaction amounts are disclosure observations, not investment instructions. Filing dates can lag the transaction date.
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SONY
Latest observed price
$23.59
Observed
Sep 21, 2026
12-month forecast
Median (P50)
$24.79
+5.1%
From $23.59 starting price
Target Sep 21, 2027
Overall Score
UnavailableForecast basis Sep 21, 2026
Score date —
GOOGL
Latest observed price
$354.97
Observed
Sep 21, 2026
12-month forecast
Median (P50)
$388.66
+9.5%
From $354.97 starting price
Target Sep 21, 2027
Overall Score
StrongForecast basis Sep 21, 2026
Score date Sep 22, 2026
META
Latest observed price
$741.25
Observed
Sep 21, 2026
12-month forecast
Median (P50)
$843.27
+13.8%
From $741.25 starting price
Target Sep 21, 2027
Overall Score
ModerateForecast basis Sep 21, 2026
Score date Sep 22, 2026
MSFT
Latest observed price
$501.61
Observed
Sep 21, 2026
12-month forecast
Median (P50)
$569.26
+13.5%
From $501.61 starting price
Target Sep 21, 2027
Overall Score
StrongForecast basis Sep 21, 2026
Score date Sep 22, 2026
12-month forecasts show model median estimates (P50), with changes from each forecast’s starting price. Headline scores describe dated company characteristics; they do not predict future performance.
